Pharmaceutical marketing
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The act of marketting drugs and other pharmaceutical products is called
Pharmaceutical marketing, it is done with the aim of selling of drugs and
pharmaceuticals. It is one of the fastest growing industry in the world
and is progressing at an atonishing rate. But these marketting is having
bad effects on the patients and health care professionals. So in some countries
it is banned to market drugs or pharmaceutical products.
Drugs are made from some active ingredient which is found by through
research or traditional remedy. They have almost same effect on all individuals
but in rare cases cause adverse reactions too, this is one of the reasons
of the ban on marketing. Drugs are being continually developed even as
we speak , reseach work is continously being undertaken to achieve this.
So that drugs can be made suitable for administering to all public. The
main objectives are to determine the formulae and appropriate dosages
for safety.
There are a variety of multi national companies which are taking part
in this activity of drug discovery, developement and manufacturing. They
are also responsible for marketing, quality control , sales and distrubution.Collaberation
between large organizations and research companies is an ongoing trend
for success in forming new drug substances.
For the first time in 2007 the sales of drug related sales has reached
a whooping 12 digit figure and is still growing. most of the market is
located in USA, the sales are reported to be highest there.There have
been new discoveries made and are being patented to earn more and more.
This pharmaceutical industry is really blooming today you can see this
from thier stock prices too which are rising and rising without even stoppping
for a breath. In this modern world there is really need for drugs so,
this industry is a very good opputunity to get into.
There are certain positive points about this marketing such as the consumers
can know about the drugs more and better. In case of emergency or simple
problems does not have to go visit a doctor and can take the remedy at
home itself. Knowledge is thus power, but a little knowledge is a dangerous
thing. So if the consumer takes wrong medications or misinterprets the
meaning and takes overdose then risk of getting side effects increase.
Also he does not know the effects of over dose and it may be harmful to
him in such a case. inally all these marketting may improve the pharmacist
and patient relationship, but may affect patient doctor relaionship. So
take care before going for any pharmacy related product whose advertizement
you have seen and decide to go for it, get some information and if you
think it is safe only then go for it.
